Social media marketing constantly evolves, and staying ahead of the curve can be challenging. As we move into 2025, marketers need to be aware of the latest trends and changes in the social media landscape. In this post, we’ll explore 5 trends in social media marketing to watch in 2023.
Video Content Dominates
Video content is already a major trend in social media marketing, which will only continue to grow in 2025. Brands that want to succeed on social media will need to focus on creating high-quality video content that engages and entertains their audiences. Platforms like TikTok and YouTube will continue to be popular with younger audiences, while Facebook and Instagram will continue to emphasize video content in their algorithms.
Tools to use for video content creation:
Adobe Premiere Pro: A professional video editing software used to create high-quality video content.
TikTok Ads: Allows brands to create and manage video ads on TikTok.
Canva: A graphic design platform that allows marketers to create eye-catching video content with pre-made templates.
Personalized Social Media Advertising
One of the biggest trends in social media marketing in 2025 will be personalized advertising. Brands will increasingly use data and technology (AI) to deliver personalized advertising experiences to users. This means that ads will be more relevant and targeted to individual users, based on their interests, behaviours, and preferences. This will result in higher engagement rates and better ROI for advertisers.
Tools to use for personalized social media advertising:
Facebook Ads Manager: Allows marketers to create and manage personalized ads on Facebook and Instagram.
Google Ads: Allows marketers to create and manage personalized ads on Google and its partner networks.
AdRoll: A retargeting platform that uses AI to deliver personalized advertising experiences across multiple channels.
Social Media Messaging
Messaging apps like WhatsApp, Messenger, and Telegram are becoming an increasingly important part of social media marketing. In 2025, we can expect to see more brands using messaging apps to communicate with their customers and prospects. This will allow brands to provide more personalized and immediate customer service, as well as more targeted marketing messages.
Tools to use for social media messaging:
ManyChat: A chatbot platform that allows businesses to automate conversations with customers on Facebook Messenger and other messaging apps.
WhatsApp Business: A business version of the popular messaging app that allows businesses to communicate with customers and prospects.
Chatfuel: A chatbot platform that allows businesses to create chatbots for Facebook Messenger and other messaging apps.
Social Media Influencers
Influencer marketing has been a major trend in social media marketing for several years now, and this trend will only continue to grow in 2025. Brands that want to reach younger audiences will need to work with influencers to promote their products and services. In 2025, we expect to see more brands working with micro-influencers, who have smaller but more engaged followings, as well as more diverse and inclusive influencer campaigns.
Tools to use for Social Media Influencers impact
HypeAuditor: A tool that allows marketers to analyze the audience demographics and engagement rates of social media influencers.
BuzzSumo: A platform that allows marketers to find popular content and influencers in their industry.
AspireIQ: A platform that connects brands with micro-influencers and manages influencer campaigns.
Social Media E-commerce
Social media platforms are becoming major players in the e-commerce space. In 2025, we can expect to see more brands using social media to sell products directly to consumers. Social media platforms like Instagram, Facebook, and Pinterest are already experimenting with features like shoppable posts and buy buttons, and we can expect these features to become more prevalent this year.
Tools to use for social media e-commerce:
Shopify: An e-commerce platform that allows businesses to create online stores and sell products through social media.
BigCommerce: An e-commerce platform that offers social media selling features and integrations.
Poshmark: A mobile e-commerce platform that allows users to buy and sell fashion items through social media.
By using these tools and staying on top of the latest social media marketing trends, brands can effectively reach their target audiences and achieve their marketing goals in 2025.
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